Privacy Policy – The 4x4 Experience

Last updated: 27 October 2026
1. Introduction
At The 4x4 Experience, we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, enquire about our tours or make a booking.
Our website is www.the4x4experience.com.au.
2. Information We Collect
When you contact us or book a tour, we may collect:
- Your name and contact details, including email address and phone number.- Information provided through tour enquiries and booking forms.- Details about your vehicle and the number of people travelling.- Information relevant to organising your tour, including special requirements you choose to disclose.- Booking, invoice and payment records.- Website usage information collected through cookies and analytics tools.
We only seek information reasonably necessary to manage enquiries, organise tours and operate our business.
3. How We Use Your Information
We use personal information to:
- Respond to enquiries about our tours.- Process bookings and issue invoices.- Communicate important tour information, including meeting points, vehicle requirements and travel arrangements.- Provide customer support before, during and after tours.- Maintain business and financial records.- Improve our website, services and advertising.- Send marketing communications where permitted by law.
We do not sell customer contact information to third-party marketing companies.
4. Tour Bookings and Payments
Customers submit booking requests or enquiries through our website.
Once a booking is arranged, we issue an invoice for payment.
Payments are not processed directly through our website.
We maintain appropriate booking and payment records for business administration and accounting purposes.
5. Website Cookies and Analytics
Our website uses cookies and analytics technologies to understand how visitors use our website and to help improve its performance.
These technologies may collect information such as pages visited, browser type, device information, approximate location and website interactions.
Visitors can manage available cookie preferences through our website's cookie settings.
6. Facebook and Instagram Advertising – Meta Pixel
The 4x4 Experience uses the Meta Pixel, a tracking technology provided by Meta Platforms, to help measure the effectiveness of our Facebook and Instagram advertising.
Subject to applicable privacy requirements and visitor tracking preferences, this technology may collect information about website visits, pages viewed, browser information and interactions with our website.
We use this information to understand interest in our tours, improve advertising performance and show relevant advertisements to eligible audiences who have previously visited our website.
Meta may process information collected through its technology in accordance with its own privacy policies.
For further information, visit:
https://www.facebook.com/privacy/policy/
Visitors can also manage advertising preferences through their Facebook and Instagram account settings.
7. Sharing Personal Information
We may share information with trusted service providers where reasonably necessary to operate our business, including website hosting, booking administration, accounting, email and analytics providers.
We may also disclose information where required or authorised by law.
Some service providers may process or store information outside Australia. Where applicable, we take reasonable steps to protect personal information handled by overseas recipients.
8. Storage and Security
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification or disclosure.
We retain information for as long as reasonably necessary for business operations, legal obligations and recordkeeping requirements.
9. Accessing or Correcting Your Information
You may contact us to request access to, or correction of, personal information we hold about you.
You may also contact us if you have questions or concerns about how your information is handled.
We will consider and respond to privacy enquiries and complaints in accordance with applicable Australian privacy requirements.
10. Marketing Communications
From time to time, we may contact customers or people who have expressed an interest in our tours with information about upcoming adventures, availability and special offers.
Where required, we obtain consent for marketing communications and provide an opportunity to unsubscribe.
You can request to stop receiving marketing communications at any time by contacting us.
11. Changes to This Policy
We may update this Privacy Policy occasionally to reflect changes to our business practices, technology or legal requirements.
The latest version will be published on our website.
12. Contact Us
For questions about this Privacy Policy or how we handle personal information, please contact:
The 4x4 Experience
Website: www.the4x4experience.com.au
Email: info@the4x4experience.com.au
Phone: 0477 560 633
Victoria, Australia